BasicFun! https://www.basicfun.com BasicFun! We're Makin' Toys Here! Mon, 15 Apr 2024 12:27:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.basicfun.com/wp-content/uploads/2023/03/basicfun_favicon-150x150.png BasicFun! https://www.basicfun.com 32 32 Littlest Pet Shop Kicks Off Massive Global Relaunch with New Experience on Roblox https://www.basicfun.com/littlest-pet-shop-kicks-off-massive-global-relaunch-with-new-experience-on-roblox/ Thu, 28 Sep 2023 14:22:14 +0000 https://www.basicfun.com/?p=5394
News

Littlest Pet Shop Kicks Off Massive Global Relaunch with New Experience on Roblox

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BF Website LPS Modules 08

BOCA RATON, Fla., Sept. 28, 2023 /PRNewswire/ — LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, will be marking its long-anticipated return to retail with an immersive digital play experience on the global immersive platform for communication and connection. The brand-new pet simulation experience, which will launch worldwide in December 2023, is a joint collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences.

The Immersive LITTLEST PET SHOP Experience on Roblox Aims to Ignite the Next Generation of Fans and Collectors Leading into the Worldwide Product Relaunch in Spring 2024

With over 1 billion pets sold worldwide since the brand’s initial launch by Hasbro over 30 years ago, LITTLEST PET SHOP was the original pet collectible with more than 3,000 pets to collect, display, and trade. As a testament to its legacy status, LITTLEST PET SHOP’s signature quirky, edgy, and undeniably cute pets remain ever popular with kids and kidult collectors today.

“We are thrilled to partner with Suit Up Games and Hasbro to bring LITTLEST PET SHOP to Roblox,” said Maureen Dilger, Vice President of Global Brand Marketing of Basic Fun! “The iconic brand was one of the original toys to grow through its vibrant social media community. LPS is a natural fit for Roblox – the most popular immersive platform in the world for today’s young people to connect.”

With 66 million global daily active users, Roblox has quickly grown into a household name. Every day, tens of millions of people around the world connect, communicate and explore millions of immersive experiences together with their friends on Roblox. 

“There has been a gap in the Roblox marketplace for a pet simulation game leveraging the pet collector genre. It was serendipity when Basic Fun! approached us about a partnership, as we were keen to enter this space in a big way. By collaborating with Basic Fun!, we get to do it with a global cross-generational brand like LPS that has collecting pets at the heart of its DNA,” said Ross Targett, General Manager of Suit Up Games.

“In reimagining LITTLEST PET SHOP for a modern audience, it was clear that we needed to meet today’s kids and kidults where they are. Roblox connects tens of millions of people every day for immersive and shared digital experiences, so it was natural to engage this community as we bring back the beloved brand on a global scale,” said Eugene Evans, Senior Vice President, Digital Strategy and Licensing, Wizards of the Coast, Hasbro.

The December 2023 release of the experience will kickstart a global marketing campaign to relaunch LITTLEST PET SHOP to fans and collectors around the world. Basic Fun! together with best-in-class distribution partners such as Bandai, will unleash the toy program in 20+ countries worldwide as early as Spring 2024, with over 140 bobblin’ pets to collect, featuring new characters, packs, and playsets.

“Over the years, we’ve seen huge demand to bring LITTLEST PET SHOP back – especially from fans who grew up with the brand in the ’90s and ’00s that want to connect with the newest generation through the universal language of play,” said Bradley Bowman, Senior Licensing Director, Global Toy and Games at Hasbro. “Basic Fun! has been a fantastic partner in keeping our classic brands alive and relevant as ever, so it was natural to entrust them with the relaunch of LITTLEST PET SHOP as we expand into the ‘phygital’ world to meet today’s kids where they are.”

Basic Fun! will be offering a sneak peek of the new LITTLEST PET SHOP product line, as well as the Roblox experience, at the upcoming industry event, Toy Fair®, which will be held in New York City from September 30 to October 3.

ABOUT BASIC FUN! INC.
Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: LITTLEST PET SHOP, Care Bears, Cutetitos, POUND PUPPIES, TONKA, K’NEX, LITE-BRITE, Mash’ems, Playhut, Arcade Classics and more! For more information, please visit www.BasicFun.com.

ABOUT HASBRO
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

ABOUT SUIT UP GAMES
A spin out of Poptropica, Suit Up Game’s mission is to engage and entertain with content that inspires curiosity in the world around us. We are experts in Roblox game development and work with others who have extensive knowledge within safety for young people and edutainment. We are KidSafe certified and guarantee high quality, enjoyable experiences for children with safety at the forefront.

 

To read the full story click here

]]> Jay Foreman Gives His Insights On The Los Angeles Toy Preview https://www.basicfun.com/jay-foreman-gives-his-insights-on-the-los-angeles-toy-preview/ https://www.basicfun.com/jay-foreman-gives-his-insights-on-the-los-angeles-toy-preview/#respond Wed, 30 Aug 2023 18:23:35 +0000 https://www.basicfun.com/?p=5135
News

Jay Foreman Gives His Insights On The Los Angeles Toy Preview

Jay Foreman, our CEO, reflects on the L.A. Toy Preview Marathon Month for Fall of 2024!  High hopes for industry recovery, improved supply chain, and positive buyer sentiments!

Read Jay’s insights on challenges, trends, and future prospects here

Global Toy News
]]> https://www.basicfun.com/jay-foreman-gives-his-insights-on-the-los-angeles-toy-preview/feed/ 0 5 Smart Hidden Toy Storage Ideas to Keep Your Living Room Tidy https://www.basicfun.com/5-smart-hidden-toy-storage-ideas-to-keep-your-living-room-tidy/ https://www.basicfun.com/5-smart-hidden-toy-storage-ideas-to-keep-your-living-room-tidy/#respond Tue, 08 Aug 2023 16:31:04 +0000 https://www.basicfun.com/?p=5003
BF! Blog

5 Smart Hidden Toy Storage Ideas to Keep Your Living Room Tidy

As parents, we all know the struggle of keeping our living rooms tidy with children's toys scattered everywhere. But fear not, we have compiled a list of smart hidden toy storage ideas that will help you maintain a clean and organized living room, while teaching your children the importance of organizational skills.

One of the best ways to tackle the toy chaos is by creating your own storage solutions. Not only does this allow for customization, but it also provides a fun and engaging activity for you and your children. Here are a few more DIY toy storage ideas you can try:

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DIY Storage Ideas

  1. Repurpose Old Furniture: An old bookshelf or cabinet can easily be transformed into a toy storage unit. Add some colorful bins or baskets to make it more appealing for the kids. This is a great way to breathe new life into furniture that might otherwise be discarded. Plus, it’s an eco-friendly solution that helps reduce waste.
  2. Hanging Toy Nets: These are perfect for stuffed animals or lightweight toys. They’re easy to make and can be hung in corners, saving floor space. All you need is some fabric, a sewing kit, and a few hooks. The best part is, you can customize the net to match your room’s decor.
  3. PVC Pipe Toy Organizer: This is a great solution for small toys like cars or action figures. Cut pieces of PVC pipe to the desired length, glue them together in a fun design, and mount it on the wall. It’s a unique and customizable storage solution.
  4. Fabric Storage Bags: If you’re handy with a sewing machine, fabric storage bags are a great option. They can be made in different sizes and patterns to match your decor. Plus, they’re soft and safe for young children.
  5. Crate on Wheels: Attach casters to the bottom of a wooden crate for a mobile toy box. It’s easy to move around, and kids will love being able to transport their toys from room to room.
  6. Chalkboard Toy Box: Paint a wooden box with chalkboard paint for a toy box that’s also a creative play space. Kids can decorate the box with their own chalk designs.
  7. 3D Printed Toy Displays: If you have access to a 3D printer, you can create custom toy displays that perfectly fit your child’s toys. This is especially great for collectibles or action figures. You can design and print wall-mounted holders, display shelves, or even intricate stands that showcase each toy. The possibilities are endless, and the best part is that you can create a storage solution that perfectly fits your needs. Plus, it’s a great way to introduce your children to the world of 3D printing and design.

Remember, DIY projects are a great opportunity to involve your kids. They can help with painting or decorating, making it a fun family activity. Plus, they’ll be more likely to use something they helped create!

Toy Storage Ideas For Small Spaces

Living in a small space doesn’t mean you have to compromise on toy storage. Here are some toy storage ideas for small spaces:

  1. Under-Bed Storage: Utilize the space under your child’s bed by adding rolling storage bins. These can easily be pulled out for playtime and tucked away when not in use. It’s a clever way to use space that would otherwise go wasted. You can even label the bins by toy type to make finding and cleaning up toys a breeze.
  1. Behind-the-Door Organizer: Over-the-door shoe organizers are perfect for storing small toys. They’re easy to access and keep the toys out of sight when the door is open. This is a great solution for those who are short on floor space. Plus, it’s a quick and easy setup – just hang it up, fill the pockets, and you’re done!

The Importance of teaching organizational skills to your Children

According to a Washington Post article titled How to keep your kid’s toys from taking over your home, Teaching organizational skills early can help kids develop problem-solving and reasoning, too. “It’s asking that question of ‘what doesn’t belong?’ — that’s something they can figure out even if they can’t [speak yet],” says Tiffany Williams Blassingame, a professional organizer in Atlanta”

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Kid Toy Storage Ideas

1. Toy Chests:

Toy chests are a classic solution. They’re large enough to hold a variety of toys and can also double as a bench. Choose a design that complements your living room decor. Toy chests can be a fun and functional addition to your child’s play area. They can be painted in bright colors or adorned with your child’s favorite characters.

2. Wall Shelves:

Wall shelves are a great way to display and store toys. They keep toys off the floor and at a height that is easily accessible to children. Plus, they can add a decorative element to your child’s room. You can choose from a variety of styles, from floating shelves to book ledges.

3. Storage Bins with Labels:

Clear storage bins are a practical and efficient way to store toys. They can be stacked to save space and labeled so that children can easily find what they’re looking for. This also makes clean-up time a breeze, as everything has its own designated place.

4. Toy Organizer with Bins:

These organizers come with multiple bins in various sizes, perfect for storing different types of toys. They’re usually lightweight and easy for kids to use. Plus, they can be moved around to wherever they’re needed.

5. Play Table with Storage:

A play table with built-in storage is a great two-in-one solution. Kids can play on the table, and then store their toys in the drawers or shelves underneath. This is a great option for construction blocks, art supplies, or other small toys.

Helpful Tip:

Remember, the best toy storage solutions are the ones that work for your family’s needs and the space you have available. It’s also important to involve your children in the organization process. This can teach them valuable skills and make maintaining a tidy space a team effort.

Implementing these toy storage ideas will not only keep your living room tidy but also teach your children about organization from a young age. Remember, the key to effective toy management is regular sorting and decluttering.

For more insights on selecting the best toys for your children, check out our previous blog, “The Toymaker’s Guide to Choosing Age Appropriate Toys“.

Remember, a tidy home is a happy home. So, start implementing these toy storage ideas today and enjoy a clutter-free living room!

]]> https://www.basicfun.com/5-smart-hidden-toy-storage-ideas-to-keep-your-living-room-tidy/feed/ 0 Basic Fun! CEO Jay Foreman Highlighted in New York Post’s Analysis of Toy Industry Revival https://www.basicfun.com/basic-fun-ceo-jay-foreman-highlighted-in-new-york-posts-analysis-of-toy-industry-revival/ https://www.basicfun.com/basic-fun-ceo-jay-foreman-highlighted-in-new-york-posts-analysis-of-toy-industry-revival/#respond Thu, 03 Aug 2023 20:40:21 +0000 https://www.basicfun.com/?p=4952
News

Basic Fun! CEO Jay Foreman Highlighted in New York Post’s Analysis of Toy Industry Revival

Our CEO, Jay Foreman, has been spotlighted in a recent New York Post article that delves into the dynamic resurgence of the toy industry. This insightful piece not only underscores the triumphant return of iconic brands like Barbie but also sheds light on how such successes are creating waves of positive impact across the entire industry landscape. As leaders in the toy sector, it’s heartening to see this renewed enthusiasm and growth. Dive into the full article here to learn more about the industry’s exciting evolution and our CEO’s perspective on it.

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]]> https://www.basicfun.com/basic-fun-ceo-jay-foreman-highlighted-in-new-york-posts-analysis-of-toy-industry-revival/feed/ 0 Lite Brite Nation! 7 Crazy-Clever Ideas from Social Media https://www.basicfun.com/lite-brite-nation-7-crazy-clever-ideas-from-social-media/ https://www.basicfun.com/lite-brite-nation-7-crazy-clever-ideas-from-social-media/#respond Wed, 26 Jul 2023 16:37:58 +0000 https://www.basicfun.com/?p=4806
Basic Fun Blog Posts

Lite Brite Nation! 7 Crazy-Clever Ideas from Social Media

Explore seven innovative concepts for Lite Brite, from cityscapes to fashion. Dive into the future of Lite Brite Nation and discover our newest products, including the Lite Brite Touch and the Lite Brite Super Bright HD - Disney 100 Years Of Wonder.

Did you know that you can use a Lite Brite without the templates? Thats right! Any Lite Brite paired with a peg refill pack becomes an open canvas for your creativity. Continue reading to learn about some cool ways to customize your Lite Brite!

Lite Brite has been a beacon of creativity for generations. Its vibrant pegs and luminous canvas have inspired countless individuals to craft brilliant designs. But have you ever wondered about the untapped potential of this iconic toy? Welcome to the future of Lite Brite Nation!

Today, we’re venturing beyond the traditional, exploring seven innovative concepts that could redefine the way we see and use Lite Brite. Whether you’re a Lite Brite aficionado or a newbie, these ideas promise to spark your imagination and light up your creative world!

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1. The Lite Brite Metropolis

Imagine crafting a sprawling cityscape on your Lite Brite canvas. Skyscrapers with glowing windows, bustling streets, and serene parks—all captured in radiant detail. This concept could be a delightful project for urban enthusiasts and dreamers alike.

2. Lite Brite Mandalas

Meditative and mesmerizing, mandalas have always captivated the human spirit. Now, picture crafting these intricate designs on Lite Brite, combining the therapeutic art of mandalas with the gentle glow of the pegs.

3. Lite Brite Motion Tales

Why stick to static designs when you can tell a story? Visualize a series of Lite Brite frames that, when viewed in succession, narrate a captivating tale. It’s like a flipbook, but with the enchanting glow of Lite Brite.

4. Lite Brite Luminary Fashion

Fashion and Lite Brite? Absolutely! Imagine accessories or even clothing items adorned with Lite Brite pegs. A glowing tie, radiant earrings, or even shoes that light up with every step. It’s a fusion of fashion and fun!

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Lite Brite Exclusives

5. Lite Brite Likenesses

Move over, traditional portraits; it’s time for Lite Brite likenesses! Craft detailed representations of your favorite personalities or even loved ones, capturing their essence in a spectrum of glowing pegs.

6. 3D Lite Brite Constructs

Why limit yourself to two dimensions? Envision constructing 3D models using Lite Brite pegs. From radiant roses to luminous lanterns, this concept could elevate your Lite Brite creations to new heights.

7. Seasonal Lite Brite Themes

Every season brings its unique charm. Visualize a Lite Brite canvas that evolves with the seasons, from radiant suns in summer to glowing fireplaces in winter. It’s a concept that keeps your creativity in sync with nature’s rhythm.

Introducing Our Newest Products!

We’re thrilled to unveil the latest additions to our Lite Brite family:

 

  • Lite Brite Touch: Experience light and art in a revolutionary way with the all-new Lite-Brite Touch. This innovative version introduces a fresh way to play with light—without the pegs! Simply press the buttons on the light board to see them illuminate, change colors, and craft new pictures. Plus, it comes packed with engaging games, making it perfect for solo play or friendly competitions. Its portable design is ideal for travel, ensuring you have a source of entertainment wherever you go.
  • Lite Brite Super Bright HD – Disney 100 Years Of Wonder: Celebrate a century of Disney magic with the Lite-Brite Super Bright HD Disney 100 edition. It’s the brightest Lite Brite we’ve ever created, boasting a high-definition display and cutting-edge LED technology. Relive the enchantment of Disney with templates featuring iconic characters like Mickey Mouse, Simba, and many more. With multiple light modes, your artwork will dazzle like never before.

Conclusion: The world of Lite Brite is vast and full of potential. These concepts are just the tip of the iceberg, waiting for creative minds like yours to bring them to life. Ready to embark on this luminous journey? Don’t forget to shop Lite Brite and gather all you need to start your creative expedition. Dive in and let the world of Lite Brite Nation marvel at your brilliance!

]]> https://www.basicfun.com/lite-brite-nation-7-crazy-clever-ideas-from-social-media/feed/ 0 Pop Insider Exclusive: Basic Fun! Brings Back Long-Lost MLP Design for 40th Anniversary https://www.basicfun.com/pop-insider-exclusive-basic-fun-brings-back-long-lost-mlp-design-for-40th-anniversary/ https://www.basicfun.com/pop-insider-exclusive-basic-fun-brings-back-long-lost-mlp-design-for-40th-anniversary/#respond Wed, 19 Jul 2023 15:06:51 +0000 https://www.basicfun.com/?p=4613
News

Pop Insider Exclusive: Basic Fun! Brings Back Long-Lost MLP Design for 40th Anniversary

Pop Insider recently published an exclusive article featuring the new My Little Pony 40th Anniversary Celestials collection by Basic Fun!

“Back in the ‘90s, Hasbro created the Fancy Swirl My Little Pony collection. The four ponies in this line featured bright tails and manes with complimenting bodies that had ripples of color floating throughout, topped with headpieces featuring the moon and stars. 

If these ponies don’t sound familiar, there’s a good reason why — the design never hit shelves. Now, though, more than 30 years later, Basic Fun! is dusting off these designs to celebrate My Little Pony’s 40th anniversary.

Over the years, My Little Pony fans got some peeks at the original Fancy Swirl designs. Former Hasbro illustrator Allison Boiselle, who designed the packaging art for the Fancy Swirl ponies, shared them at a My Little Pony convention and has talked about the designs with fans over email and social media. Fans couldn’t get enough of the unreleased ponies, with many creating fan art that put their own spin on the Fancy Swirl designs.”

Read the full story here: Pop Insider

My Little Pony Celestials - assortment
My Little Pony Celestials - assortment
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]]> https://www.basicfun.com/pop-insider-exclusive-basic-fun-brings-back-long-lost-mlp-design-for-40th-anniversary/feed/ 0 My Little Pony Celebrates the Magic of Friendship with a 40th-Anniversary Collection https://www.basicfun.com/my-little-pony-celebrates-the-magic-of-friendship-with-a-40th-anniversary-collection/ https://www.basicfun.com/my-little-pony-celebrates-the-magic-of-friendship-with-a-40th-anniversary-collection/#respond Tue, 11 Jul 2023 14:00:20 +0000 https://www.basicfun.com/?p=4341
News

My Little Pony Celebrates the Magic of Friendship with a 40th-Anniversary Collection

The Toy Insider recently published an article featuring the new My Little Pony 40th Anniversary collection by Basic Fun!

“My Little Pony is celebrating the magic of friendship for its 40th anniversary. Basic Fun!’s new collection goes retro by bringing back the brand’s classic 1980s style. 

To celebrate four decades of magic, fun, and adventure, Basic Fun! is introducing new plush toys and figures for all MLP fans. Kids will have the chance to own their very own pony, pegasus, or unicorn. Recommended for kids ages 4 and up, the collection features three new plush toys and six figures that show off the classic look.

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Moondancer, Firefly, and Glory | Source: Basic Fun!

Glory, Moondancer, and Firefly make an appearance in the new plush collection. Kids can style their pony’s hair with the commemorative 40th-anniversary comb. The plush characters also feature unique MLP cutie marks and a 40th-anniversary patch on their hooves. 

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Kids can collect 6 classic pony figures. | Source: Basic Fun!

The six pony figures are perfect for playing and displaying. Fans will have the chance to collect 4-inch, limited-edition versions of Blue Belle, Cotton Candy, Blossom, Minty, Snuzzle, and Butterscotch. The collection also includes two rare figures for collectors to find.”

Read the full article here

40 years ago, My Little Pony trotted into the hearts of children worldwide with its unique blend of magic, fun, and friendship. Now, on its 40th anniversary, the brand is revisiting its roots with an all-new, retro-inspired collection of plush toys and figures.

Basic Fun! has skillfully recreated the brand’s classic ’80s aesthetic in a new lineup, poised to captivate both long-time fans and new enthusiasts. The 40th-anniversary collection includes three new plush toys and six figures, all designed to emulate the original My Little Pony style that many have come to adore.

With this collection, children will have the opportunity to own a pony, pegasus, or unicorn of their own. Each toy, recommended for kids ages four and up, captures the enchantment of the original series while celebrating four decades of enduring appeal.

For forty years, My Little Pony has been a staple of imaginative play and a beloved symbol of friendship. As the brand gallops into its fifth decade, the 40th-anniversary collection offers a fitting tribute: a return to classic, timeless appeal infused with a generous dose of nostalgia. With the launch of this new collection, the magic of My Little Pony’s friendship is set to enchant a whole new generation.

TTI
]]> https://www.basicfun.com/my-little-pony-celebrates-the-magic-of-friendship-with-a-40th-anniversary-collection/feed/ 0 Basic Fun! Unveils Iconic New Marquee on Corporate Headquarters, Signifying Renewed Commitment to Innovation and Fun https://www.basicfun.com/basic-fun-unveils-iconic-new-marquee/ https://www.basicfun.com/basic-fun-unveils-iconic-new-marquee/#respond Thu, 22 Jun 2023 14:00:01 +0000 https://www.basicfun.com/?p=4142
News

Basic Fun! Unveils Iconic New Marquee on Corporate Headquarters, Signifying Renewed Commitment to Innovation and Fun

BOCA RATON, FL, June 20, 2023 – Basic Fun!, a leading global toy and consumer products company, today proudly unveiled a new marquee adorning the façade of its corporate headquarters located in Boca Raton, Florida. The installation of the new marquee signifies a refreshed identity and a renewed commitment to creativity, innovation, and industry leadership.

“The new marquee is more than just a sign,” said Craig Leaf, President at Basic Fun!. “It’s a visual embodiment of our mission, our values, and our spirit. It also demonstrates our commitment to the Boca Raton community and our valued customers globally.”

Basic Fun! CEO, Jay Foreman, echoed these sentiments during the unveiling ceremony.

“Thirteen years ago, I had the idea to start a new toy company, at the time called The Bridge Direct. I started it with a small group of people here in Boca Raton in a tiny space at 301 Yamato and similarly small team in Hong Kong. Over the years we’ve grown the business organically and through acquisitions such as Good Stuff and its sister company Basic Fun!, Tech 4 Kids, Uncle Milton and K’nex. All bringing so many great people into the group which we rebranded as Basic Fun! in 2018. We have this amazing space to work from here in Boca and to top it all off now our name is up in lights on Yamato Road!”

Basic Fun! invites people in the Boca Raton community, and toy enthusiasts around the globe, to view the new marquee and join the company in celebrating this milestone.

About Basic Fun!

Basic Fun! is a dynamic global designer and marketer of classic and innovative children’s entertainment products.  The Company’s iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world.  Basic Fun! has an omni-channel go-to market strategy with a strong presence on-line, in store and in family entertainment venues.  The company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA.  Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop™.  Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play.

]]> https://www.basicfun.com/basic-fun-unveils-iconic-new-marquee/feed/ 0 BasicFun! Unveils New Marquee on Corporate Headquarters nonadult The Toymaker’s Guide to Choosing Age-Appropriate Toys https://www.basicfun.com/the-toymakers-guide-to-choosing-age-appropriate-toys/ https://www.basicfun.com/the-toymakers-guide-to-choosing-age-appropriate-toys/#respond Wed, 21 Jun 2023 21:19:28 +0000 https://www.basicfun.com/?p=4156
BF! Blog

The Toymaker’s Guide to Choosing Age-Appropriate Toys

Choosing the right toy for your child isn’t just about what’s trendy or appealing; it’s about finding toys that are age-appropriate, safe, and contribute positively to their development. At BasicFun!, we believe in crafting toys that engage, educate, and excite children at every stage of their growth. In this post, we’ll guide you through selecting age-appropriate toys that foster creativity, promote learning, and ensure endless fun.

Age-Appropriate Toys for a 1-Year-Old

For this delightful age of exploration, the focus is on toys that stimulate the senses and improve gross motor skills. From brightly colored blocks to interactive musical toys, our selection offers a variety of age-appropriate toys for a 1-year-old. Look for toys that make sounds, have different textures, and are easy to handle. They should encourage crawling, standing, and early steps.

Stacking and sorting toys are fantastic for this age, aiding cognitive development and hand-eye coordination. The Tonka Mighty Builders Hard Hat & Bucket Playset is a great option that includes large chunky blocks for hours of educational fun! Remember, at this stage, children are still exploring the world orally, so all toys should be safe for chewing and free of choking hazards.

Hat & Bucket Playset
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Age-Appropriate Toys for 4-5-Year-Olds

As children reach preschool age, their play becomes more imaginative and complex. They’re developing fine motor skills, learning to play with others, and starting to understand abstract concepts. Therefore, the perfect age-appropriate toys for 4-5-year-olds are those that promote creative and cooperative play.

Think of dress-up clothes for role-play, simple board games that encourage social interaction, and arts and craft sets for creativity. One great option is the Lite-Brite Mini-X Connect. This is also an excellent age for interactive educational toys that introduce numbers, letters, and basic science concepts in a fun and engaging way.

Age-Appropriate Toys for 7-12-Year-Olds

  • As children grow older, their cognitive abilities, interests, and social interactions become more complex. Hence, age-appropriate toys for 7-12-year-olds should challenge their minds, cater to their interests, and offer opportunities for social play.

    Consider complex construction sets, science kits, and craft sets that require more concentration and patience. Interactive books and educational games that can be played with friends or family are also a fantastic choice such as the Speak & Spell. Remember, at this age, children’s interests start to play a more significant role in toy selection, so it’s essential to choose toys aligned with those interests.

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At Basic Fun!, we understand that age-appropriate toys are crucial for a child’s development. Our toys are designed with the intent to not only entertain but also engage kids in a way that aids their cognitive, social, and physical development. Whether your child is taking their first steps or building complex creations, we have toys to make every stage of childhood a unique adventure.

Our Toys Page is a comprehensive guide to our range of products. Broken down by age, it offers you an easy way to navigate our vast selection. You can find age-specific toys that are carefully crafted for each stage of childhood, from infancy to pre-teens.

The challenge of finding the perfect toy should never be a hurdle in the joy of play. Let us help you make the right choice. Our call to action is simple – Shop our toys today and let the fun begin!

Remember, every child is unique, and so is their way of play. Choosing age-appropriate toys is about understanding their developmental stage and their interests. It’s about facilitating learning through play and fostering their growth while ensuring their playtime is full of joy and laughter. So, choose wisely, choose age-appropriate, and let’s make playtime the best time of their day!

]]> https://www.basicfun.com/the-toymakers-guide-to-choosing-age-appropriate-toys/feed/ 0 The Importance of Imaginative Play for Children’s Development https://www.basicfun.com/the-importance-of-imaginative-play-for-childrens-development/ https://www.basicfun.com/the-importance-of-imaginative-play-for-childrens-development/#respond Fri, 09 Jun 2023 15:47:39 +0000 https://www.basicfun.com/?p=4024
BF! Blog

The Importance of Imaginative Play for Children’s Development

What is Imaginative Play?

Imaginative play, often referred to as pretend play or role-playing, is an integral part of a child’s early learning experiences. It involves children creating a world of their own, reenacting daily life scenarios, or even weaving completely fantastic tales using their toys, their environment, and, most importantly, their imagination.

Imaginative play transcends ordinary play as it encourages children to employ their creativity, abstract thinking, and problem-solving skills. This not only keeps them entertained but also stimulates their cognitive, social, and emotional development.

Girl playing with Care Bears Lil Besties Cubby assortment

When Do Toddlers Start Imaginative Play?

Imaginative play usually kicks off during the toddler years, roughly around the age of two or three. At first, children might mimic everyday routines like feeding a doll or driving a toy car. As they grow older and their cognition advances, their imaginative play becomes more complex and abstract.

The Benefits of Imaginative Play

  1. Cognitive Development: Through imaginative play, children learn to think creatively and critically. They understand the world around them better, make connections, and develop their memory and concentration skills. According to the National Library of Medicine, Children learn many things naturally through games such as logic, emotional intelligence and even linguistic improvements.
  2. Social Skills: When children engage in imaginative play with peers, they learn essential social skills like sharing, cooperation, and empathy. They also understand the concept of rules and roles, thus gaining a deeper understanding of societal structures.
  3. Emotional Skills: Imaginative play allows children to express their feelings freely and understand different emotions. This can be a powerful tool for emotional regulation and understanding others’ perspectives.
  4. Language Development: As children create their own scenarios, they naturally expand their vocabulary and language skills. They learn to communicate their thoughts, ideas, and emotions effectively.
Girl with Higgle
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Some examples of imaginative play include:

  • Children acting as superheroes saving the world from imaginary villains.
  • Playing ‘house’, where they enact different roles like mother, father, or pet.
  • Using building blocks to create their dream castle, or spaceship.
  • Engaging in puppet shows, making up their own stories and characters.
  • Organizing a pretend tea party with stuffed animals.

In each of these examples, children are learning, growing, and developing essential skills while having fun. They are flexing their imaginative muscles and learning to navigate their environment and relationships.

Our previous blog post, What Makes the Best Imaginative Play Toys?, delves into the qualities to look for when selecting toys to encourage this important form of play. Toys can be effective tools in promoting imaginative play, providing children with the materials they need to create their own unique narratives.

The value of imaginative play in a child’s development cannot be understated. It’s a critical aspect of their growth and an essential tool in preparing them for the challenges and wonders that lie ahead. By understanding the importance of imaginative play, we can provide our children with the opportunities and resources they need to explore, dream, and grow.

To help your child reap the benefits of imaginative play, take a look at the range of imaginative play toys on our website. From classic toys to new-age creations, we’ve got something to spark every child’s imagination. Imagination is the key to the endless world of play, and our goal is to unlock that world for every child. Let the play begin!

]]> https://www.basicfun.com/the-importance-of-imaginative-play-for-childrens-development/feed/ 0 Outdoor Toys for Kids Are a Parenting Hack for Less Screen Time https://www.basicfun.com/outdoor-toys-for-kids-are-a-parenting-hack-for-less-screen-time/ https://www.basicfun.com/outdoor-toys-for-kids-are-a-parenting-hack-for-less-screen-time/#respond Thu, 25 May 2023 15:37:34 +0000 https://basicfun1.wpengine.com/?p=3942
BF! Blog

Outdoor Toys for Kids Are a Parenting Hack for Less Screen Time

In the era of technology where screen time is increasing at an alarming rate, kids are spending more of their time glued to screens and less time using their imaginations and enjoying the summer weather. With new technology hitting the market daily, screens have become somewhat of a modern life necessity. In fact, the Center for Disease Control (CDC) reports that children accumulate an average of 7.5 hours of screentime per day.

One great way to get kids away from the alluring blue light and out into the sun is with their favorite outdoor toys – the CDC recommends one hour of active play per day in the same report. Outdoor toys encourage active play, imaginative thinking, and independence. As a source of endless fun and creativity, these toys make every outing an adventure.

 

Benefits of Playing Outdoors

Outdoor play isn’t just about fun and games. It plays a significant role in a child’s development and overall well-being. Some benefits include:

  • Physical Health: Playing outdoors often involves running, jumping, and other forms of physical activities that help in building strength, improving motor skills, and maintaining a healthy weight.
  • Cognitive Development: Outdoor play stimulates curiosity and creativity. Activities such as building sandcastles with construction toys or navigating playground equipment promote problem-solving skills and can improve focus and attention span.
  • Emotional and Social Skills: Through outdoor play, kids learn how to cooperate, negotiate, and share. They also build self-confidence as they overcome new challenges and learn to navigate their environment.
  • Connection with Nature: Exposure to nature helps children develop a respect and appreciation for the environment. Studies have shown that outdoor play can reduce stress and improve mood in children.

 

quarry truck

The World is Your Sandbox

Encourage your kids to see the world as their sandbox – a limitless space for creativity, exploration, and learning. With the right outdoor toys, every backyard can become a construction site, every park can transform into a grand castle, and every pavement can turn into a racetrack.

For example, Tonka trucks can spark hours of imaginative play as children create and navigate their own construction zones. Sand and water tables can be an exploration into the world of sensory experiences, stimulating cognitive development while providing tons of fun.

With the world as their sandbox, kids can learn and grow in diverse ways that a structured, indoor environment may not always offer. So, encourage them to get outside, get dirty, and let their imagination run wild!

Ideas for Playing Together

Tonka Trucks are more than just toys; they are catalysts for collective family fun and imagination. They provide a unique way for families to engage and connect with each other.

Here are a few ideas to create memorable moments with your children and their Tonka trucks:

Tonka Truck Construction Site: Transform your backyard into a bustling construction site! Set up dirt piles, rocks, and mini construction zones for the Tonka trucks. This shared activity not only sparks creativity but also encourages cooperative play and teamwork.

Tonka Truck Races: Organize friendly Tonka truck races. Set up a start and finish line, and see whose truck can get there first. This can be an excellent way to promote friendly competition and motor skill development

Scavenger Hunt with Tonka Trucks: Create a scavenger hunt where the goal is to haul “treasures” with their Tonka trucks. This game will not only keep kids engaged but also help them understand the concept of objectives and rewards.

Tonka Truck Parade: Arrange a family Tonka truck parade where everyone decorates their trucks and parades them around the yard. This is a fun and creative activity that allows kids to personalize their trucks and show them off.

Outdoor Storytelling with Tonka: Use Tonka trucks to weave an outdoor adventure story. Encourage your children to create characters and scenarios using their trucks. This can help enhance their storytelling skills and foster their imagination.

Remember, the aim is to foster quality time, create shared memories, and encourage imaginative play. So why wait? Shop Tonka today and bring home an unforgettable family fun experience.

Shop the Best Outdoor Toys for Kids Today at Basic Fun!

To ensure your kids get the most out of their outdoor play, it’s essential to provide them with quality toys that are fun, safe, and engaging. Whether your child is an adventurous toddler or an energetic older kid, we have an array of outdoor toys to meet their needs and preferences.

Reduce screen time and bring fun, creativity, and imagination back into your child’s life. Discover our range of outdoor toys for kids today at Basic Fun!, including a 75-year favorite, Tonka. Outdoor toys are not just a means of entertainment. They are an investment in your child’s overall development and a guaranteed way to reduce screen time. Get ready to transform your backyard into a fun-filled playground and see the joy on your child’s face as they discover a whole new world of play.

Child's hand playing with two Tonka Monster Metal Movers
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]]> https://www.basicfun.com/outdoor-toys-for-kids-are-a-parenting-hack-for-less-screen-time/feed/ 0 What Makes the Best Imaginative Play Toys? https://www.basicfun.com/what-makes-the-best-imaginative-play-toys/ https://www.basicfun.com/what-makes-the-best-imaginative-play-toys/#respond Mon, 22 May 2023 20:50:12 +0000 https://basicfun1.wpengine.com/?p=3900
BF! Blog

What Makes the Best Imaginative Play Toys?

Children are natural explorers, dreamers, and creators. They are able to see an entire universe in a cardboard box or a dragon in a stuffed animal. That’s the beauty of imaginative play. It provides the limitless canvas on which kids paint their reality, fostering cognitive and social development in the process. In the quest to find the best imaginative play toys, it's crucial to consider the role they play in enriching a child's creativity and development. What defines the best imaginative play toys? Let's delve in.

Enriching Imagination: The Essence of Imaginative Play Toys

 

At the heart of every quality imaginative play toy is the capacity to inspire and nurture a child’s imagination. Good toys should allow for open-ended play and possibilities, without prescribing a particular outcome or direction. This encourages children to explore various scenarios, roles, and narratives, building their cognitive skills and emotional intelligence.

Imaginative play toys could range from pretend play sets like kitchens, supermarkets, and dollhouses to craft kits and construction sets such as the Tonka-Mighty Builders Hard Hat & Bucket Playset. They can be simple or complex, but their ultimate goal is to stimulate a child’s mind and keep them engaged.Tonka Mighty Builders Hard Hat & Bucket Playset.

Two kids playing with the Tonka Tough Builders Hard Hat and Bucket playset, best imaginative play toys

Age-Appropriate Toys: Imaginative Play Toys for 3-Year-Olds

 

When considering toys for imaginative play, it’s important to factor in the child’s age. Toys for 3-year-olds, for example, should promote exploration, problem-solving, and imitation of real-world scenarios. This is a vital developmental stage where children are refining their motor skills, language, and understanding of the world around them.

Examples of ideal imaginative play toys for 3-year-olds might include dress-up clothes, interactive animal toys, toy vehicles, or a simple play kitchen. These allow for endless hours of pretend play, whether they’re hosting a make-believe tea party or venturing through the wilderness with their animal companions

Stretching Imagination: Imaginative Play Toys for 5-Year-Olds

 

The best imaginative play toys for 5-year-olds are those that continue to encourage creativity while also introducing elements of structure and logic. At this age, kids are developing their literacy, numeracy, and social skills, and the right toys can support this growth in a fun, engaging manner.

K’NEX Construction Kits, for example, allow children to construct elaborate structures and narratives, fostering spatial awareness, problem-solving, and fine motor skills. Storytelling games or picture books can help enhance vocabulary and comprehension. Pretend play sets can also expand, involving more intricate professions like doctors, firefighters, or astronauts.

Boy playing with K'NEX Crossover Legacy

Expanding Horizons: Imaginative Play Toys for 7-Year-Olds

Seven is a fascinating age where children have a decent grasp of the world around them, and their creativity knows no bounds. The best imaginative play toys for 7-year-olds cater to their increasing complexity of thought and social understanding.

Interactive art games like the Lite Brite Mini-X Connect can provide opportunities for strategic thinking and cooperation. Art and craft sets can let their creative juices flow, translating abstract ideas into tangible creations. Construction sets get more complex, allowing children to design and build intricate projects. Role-playing toys can even begin to incorporate elements of science, technology, engineering, and math (STEM), preparing them for these concepts in a fun and engaging way.

Unlocking Creativity: Imaginative Play Toys for 11+ Year Olds

 

As children transition into their teenage years, their play also evolves. The best imaginative play toys for 11+ year-olds challenge them intellectually and socially, reflecting their burgeoning independence and identity formation.

Puzzles and brain teasers help develop their critical thinking and concentration. Role-playing games can get more sophisticated, reflecting complex narratives and moral dilemmas. STEM toys become more advanced, involving robotics, coding, or elaborate scientific experiments.

Remember, even as kids grow, play should continue to be fun and engaging. The right toys can provide a blend of challenge, creativity, and entertainment that keeps them intrigued and excited.

Safety and Durability: Hallmarks of Quality Imaginative Play Toys

 

The best imaginative play toys not only inspire creativity, but they’re also designed with safety and durability in mind. Look for toys with non-toxic materials and rounded edges that ensure a safe play experience. Durability, too, is crucial. Toys that can withstand the rigors of daily play and pass the test of time provide long-lasting value.

Multisensory Engagement: Beyond Visual Appeal

 

Great toys are those that captivate multiple senses. Vibrant colors, varied textures, sounds, or even interactive elements can keep a child engrossed in their imaginative world for extended periods. Remember, the best imaginative play toys not only look attractive but also engage children in a holistic, multisensory experience.

Educational Value: Play, Learn, and Grow

Finally, an important aspect to consider while choosing the best imaginative play toys is their educational value. Play is a significant method of learning for children. Toys that foster creativity, problem-solving, and social interaction can support a child’s holistic development while still being incredibly fun!

Discover Your Child’s Next Adventure with Basic Fun!

 

At Basic Fun, we understand the power of play. That’s why our toy collections are designed to inspire the imagination and offer a rich, engaging, and safe play experience. Whether your child is 3, 5, 7, or 11+, at Basic Fun, we believe in the power of play to spark creativity and growth at every stage. Explore our range of imaginative play toys, each designed with age-appropriate challenges and elements of fun. Let’s make every playtime a delightful adventure. Shop our toys today and watch your child’s imagination soar.

 

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